Our Goals
We want to see balance restored to the world's oceans by protecting sharks from extinction.
We want to see the end of the shark trade, a fishery that has decimated shark populations the world over.
We want to support the people who are leading in the right direction, such as Palau.
Our local audacious goal is to see Hong Kong become a leader in marine conservation by the year 2020. |
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Our Approach
We bravely use the power of education to cause lasting change.
We do this by letting everyone know there's a serious problem. We start discussions so others can learn, and we also empower people to demand action and good leadership.
With our partners, we offer great products that help our efforts or indirectly support our partners.
Our approach is to bring real support to where it's needed most, and it's working - check out Our Champions!
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In the Works
New apparel, books, mass-transit ads, billboards and celebrity involvement are being prepared, helping to make our campaigns powerful and effective.
We hope you will join and support us as we work towards our our goals.
Come see our campaigns and how we are helping the island state of Palau!
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