Our Goals

We want to see balance restored to the world's oceans by protecting sharks from extinction.

We want to see the end of the shark trade, a fishery that has decimated shark populations the world over.

Our local audacious goal is to see Hong Kong become a leader in marine conservation by the year 2020.

Our Approach

We bravely use the power of education to cause lasting change.

We do this by letting everyone know there's a serious problem. We start discussions so others can learn, and we also empower people to demand action and good leadership.

Our approach is to bring real support to where it's needed most, and it's working - check out Our Champions!